Highlights from the Google Performance Summit

Highlights from the Google Performance Summit

9 New features coming for AdWords and Google Analytics tell much more about Google's mobile-first focus.

 

As announced at the Google Performance Summit:

Here is list of favorite new or updated features.

1. Double Click Mid-manager

2. Cross Exchange Campaigns “On-the-Fly”

3. Reach similar audiences in search

4. Expanded text Ads increase visibility

5. Promoted Pins within Google Maps for branded customized user experiences.

6. Ability to break out mobile, desktop and tablet separately for bid adjustments.

7. Google Analytics 360 new ‘Data Assistant’

8. Free introduction to Data Studio 360

9. Increased ability to auto optimize Google Display Network Ads

Over and over again, the mobile world comes into the primary focus. 

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